Through disruptions, communication breakdowns tend to end up doing more damage than the disruption itself. Misinformation, confusion and silence may multiply issues within and outside an organization in no time.

Successful crisis communication is concerned with clarity and not perfection. Messages must be precise, up-to-date and unanimous. Internal communication sustains that employees recognize priorities and expectations whereas external one sustains customer and partner trust.

The role of communication is predetermined in prepared organizations. Being aware of who is communicating, the medium of communication and the rate of communication has fewer delays and conflicting messages.

Communication planning does not remove uncertainty but it assists the organizations to deal with it in a transparent and responsible manner.