Business continuity and crisis management are typically terms used interchangeably, though they are used differently in regard to organizational preparedness. The difference should be understood to assist organizations in formulating better response strategies.

Business continuity is concerned with continuity of key operations during business disruptions. It deals with questions like what systems should be kept operational, how operations can be sustained and how to give priority to recovery. Crisis management on the other hand is about leadership, communication and decision-making in case of high-impact events.

In the case of a crisis, there is no more important thing than operational recovery, and clear communication. Stakeholders require the correct information, the employees require guidance, and the leadership must be able to organize in such a way that they pull through during crises. These situations are guided by crisis management structures.

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There is the alignment of continuity and crisis planning which allows organizations to be better set up to respond in a holistic way. Business processes proceed where feasible, leadership is organized, and uncertainty is minimized through communication.